Examlex
Some minority groups found that they wanted to challenge the current racial state from within by greater participation in existing political and economic structures in the U.S.A. Omi and Winant call this political strategy
Relationship Marketing
A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.
Service Encounter
The exchange between a consumer and a service provider at the time a service is delivered.
Distribution Site
is a location or platform where products or services are made available to purchasers or end-users.
Inconsistency
The lack of uniformity or stability in actions, values, methods, measures, principles, expectations, or outcomes.
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