Examlex
The 4Ps of marketing include all the following except:
Own Market
A term referring to the market where a company sells its products or services, often in contrast to competitor markets.
Reseller
An entity or person who buys products or services to sell them, rather than to use or consume them personally.
Multibranding
The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.
Target Markets
Particular segments of prospective customers that a business targets with its marketing strategies and actions.
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