What Kind of Claims Tell Us How Things Ought to Be

question 4

Multiple Choice

What kind of claims tell us how things ought to be?

• A) Positive claims
• B) Normative claims
• C) Scientific claims
• D) Theoretical claims

---

Definitions:

5W Model

A framework used in various fields to analyze situations or make decisions, asking critical questions: Who, What, Where, When, Why (and How).

Situation Analysis

The process of collecting and evaluating information about an organization's environment to identify strengths, weaknesses, opportunities, and threats.

Situational Influences

External factors that can affect consumer behavior and decision-making processes at the time of purchase, such as physical environment, social situation, or time factors.

Need-Satisfying Benefits

Need-satisfying benefits are aspects of a product or service that fulfill explicit or implicit needs of the consumer, contributing to its perceived value.