Examlex
Product and brand management is a process concerning the sales and marketing department.
Interaction Effect
A phenomenon in statistics where the effect of one independent variable on a dependent variable differs depending on the level of another independent variable.
Main Effect
The direct influence of an independent variable on a dependent variable in an experimental design.
Simple Effect
The effect of one variable at a specific level of another variable in a factorial experiment.
Interaction Effect
In statistics, the effect that exists when two or more variables combine to affect the outcome of a dependent variable in a way that cannot be simply added.
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