Which of the Following Is True of Online Ad Revenue

question 35

Multiple Choice

Which of the following is True of online ad revenue?

• A) Mobile ad clicks are more effective, on average, than PC clicks.
• B) Advertisers can find out who responds to ads but not how strongly.
• C) One of the principal means of attracting viewers is to provide low-cost content.
• D) Most ads on social media generate revenue only when customers click on them.

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Definitions:

Aggregate Supply Analyses

The assessment of the total supply of goods and services that firms in an economy plan on selling during a specific time period at different price levels.

Keynesian

Pertaining to the economic theories and policies of John Maynard Keynes, emphasizing the role of government intervention to ensure full employment and stable economies.

Classical

Pertaining to the school of economic thought that emphasizes free markets, free trade, and the idea that economies self-regulate through supply and demand.

John Maynard Keynes

A British economist whose theories on the influences of macroeconomic factors on economic output and government interventions shaped modern economics.