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RFM analysis considers how recently (R) a customer ordered, how fast (F) the order was delivered, and how much margin (M) the company made on the order.
Insurance
A financial product that provides protection against losses or damages to a person or property in exchange for premium payments.
Adverse Selection
A situation in which one party in a transaction has more or better information than the other, often leading to a poor outcome for the less informed party.
Insurance
A financial product sold by insurance companies to safeguard against financial loss in the event of specific contingencies or risks.
Risk Lover
An individual or entity that prefers or is willing to undertake actions with a higher level of uncertainty or risk.
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