Which of the Following Is an Advantage of Broadcast Advertising

question 14

Multiple Choice

Which of the following is an advantage of broadcast advertising?

• A)The transient nature of advertising.
• B)The expense of advertising.
• C)The ease of zapping and zipping.
• D)The access to a large audience.
• E)Reaching a superfluous audience.

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Definitions:

Aggregate Plan

An aggregate plan is a strategy for meeting forecasted demand by adjusting production rates, workforce levels, inventory levels, and other operational variables in the short to medium term.

Level Scheduling

A production planning method aimed at producing goods at a consistent rate, minimizing fluctuations in production levels and inventory.

Counterseasonal Demand

Demand for products or services that occurs during opposite or different seasons than the peak season.

Manipulation

The act of handling, controlling, or using something in a skillful manner, often with a negative connotation of unfair or deceitful control.