Data Used in Compiling "Sweeps" Information for Most Markets Are

question 15

Multiple Choice

Data used in compiling "sweeps" information for most markets are obtained from

• A)aided recall interviews.
• B)passive meters.
• C)people meters.
• D)viewer diaries.
• E)theater testing.

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Definitions:

Smoking

The act of inhaling and exhaling the smoke of tobacco or a drug, which can lead to addiction and health issues.

Ethical Violations

Actions or behaviors that break professional conduct codes or moral principles in a specific context.

Alice Goffman

A sociologist known for her ethnographic work and research on crime, criminal justice systems, and their impacts on African American communities.

James Coleman

An American sociologist known for his work in educational sociology and for developing the Coleman Report, which examined educational equality in the United States.