The Movement of Viewers or Listeners from One Program to Another

question 38

Multiple Choice

The movement of viewers or listeners from one program to another is called

• A)audience flow.
• B)audience scheduling.
• C)bridging.
• D)grazing.
• E)flipping.

---

Definitions:

Reference Group

A social group that serves as a point of comparison for individuals in their purchase or consumption decisions.

Cultural Determinant

Factors influenced by the culture that affect the behaviors and practices of individuals or groups.

Fashionable Bars

Trendy and popular drinking establishments that are often characterized by their stylish decor and vibrant atmosphere.

Perception Construction

The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.