If a Network Decides to Air a New Program During

question 39

True/False

If a network decides to air a new program during the middle of the season and to schedule the program between two strong programs, it is using the bridging scheduling strategy.

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Definitions:

Framing

The process of shaping the presentation and interpretation of information or issues in communication, influencing how audiences perceive them.

Pay For Play

A controversial practice where companies pay for media coverage or placement, often blurring the lines between advertising and editorial content.

Global Media Relations

The practice of managing and cultivating a relationship with the media across different countries to promote an organization's message or image on an international scale.

Media Relations Strategies

Plans and actions designed to build and maintain positive relationships with the media, facilitating effective communication of an organization's messages.