Local Cable Audiences

question 27

Multiple Choice

Local cable audiences

• A)are easier to measure than national audiences because of the Nielsen Cable Audience Reports.
• B)require about the same amount of effort to measure as national audiences.
• C)are more difficult to measure than national cable audiences.
• D)are easier to measure than broadcast audiences because of Nielsen's services.
• E)cannot be measured using current methods.

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Definitions:

Objective Standards

Unbiased and universally accepted criteria or measures used to evaluate or judge something.

Self-perception Theory

A psychological theory proposing that individuals infer their own attitudes and emotions by observing their behavior and the context in which it occurs.

Central Proposition

A fundamental principle or idea that is central to and supports a theory, argument, or belief system.

Personalities

The combination of characteristics or qualities forming an individual's distinctive character, often influencing their behavior and reactions.