To Draw a Random Sample for a Local Market Survey

question 26

Multiple Choice

To draw a random sample for a local market survey, researchers often begin with

• A)updated telephone directories or census tracts.
• B)interviews of people at local shopping malls.
• C)county tax records.
• D)auto license records.
• E)voter registration lists.

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Definitions:

Bobo Doll Studies

A series of experiments conducted by Albert Bandura that demonstrated that children could learn aggressive behaviors through the observation of adult models.

Aggressive

Behavior characterized by assertiveness, hostility, and possibly harm towards others, stemming from various motivational or environmental factors.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, coined by B.F. Skinner.

Modeling

is the process of learning behavior by observing and imitating others, especially those considered as role models.