Audience Research That Relies on Focus Groups for Data Collection

question 25

Multiple Choice

Audience research that relies on focus groups for data collection is concerned primarily with participants'

• A)attitudes and opinions.
• B)time spent watching television.
• C)media use measurement.
• D)objective actions.
• E)physiological reactions to stimuli.

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Definitions:

Account

An accounting device used in bookkeeping to record increases and decreases of business transactions relating to individual assets, liabilities, capital, withdrawals, revenue, expenses, and so on.

Discounting Note Receivable

The process of reducing the value of a note receivable to reflect its current worth by applying an interest rate.

Endorsing Note

A legal act of signing the back of a negotiable instrument, such as a check, to assign its benefits to another party.

Bank Discount Rate

The interest rate at which a country's central bank lends money to domestic banks, often used as a benchmark for other interest rates.