Examlex
Regardless of method, audience measurement is based on
Intergroup Relations
The interactions and relationships that occur between groups of people, which can include aspects of conflict, cooperation, and competition.
Sherif
A psychologist known for his work on realist conflict theory and the Robbers Cave Experiment, studying intergroup conflict and cooperation.
Realistic Conflict Theory
Sherif’s theory of intergroup conflict that explains intergroup behaviour in terms of the nature of goal relations between groups.
Superordinate Goals
Goals that both groups desire but that can be achieved only by both groups cooperating.
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