Audience Research That Relies on Focus Groups for Data Collection

question 25

Multiple Choice

Audience research that relies on focus groups for data collection is concerned primarily with participants'

• A)attitudes and opinions.
• B)time spent watching television.
• C)media use measurement.
• D)objective actions.
• E)physiological reactions to stimuli.

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Definitions:

Deadly Force

The use of force that is likely to cause death or serious bodily harm, often a subject of legal and ethical debate.

Felonies

Serious crimes typically punishable by imprisonment for more than one year or by death.

Larceny

The unlawful taking and carrying away of personal property of another with the intent to permanently deprive the owner of its possession.

Embezzlement

The fraudulent appropriation of funds or property entrusted to one's care but owned by someone else.