Data Mining Is

question 32

Multiple Choice

Data mining is

• A) the process by which companies extract consumer behavioral patterns from analyses of huge databases containing internally and externally generated data
• B) a method for obtaining primary data
• C) the process of applying psychographic data to geographic records of customers and potential customers
• D) a method of identifying and direct marketing a firm's best customers

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Definitions:

Social

Relating to society or its organization; includes social interactions, structure, and function within human groups.

Internal-Based

Predominantly influenced or determined by internal factors or processes.

Reflexive Smile

A smile that does not occur in response to external stimuli. It happens during the month after birth, usually during sleep.

Breastfeeding

The process of feeding a baby with milk directly from the mother’s breast, known for its nutritional benefits.