Match These Approaches to Marketing with Their Descriptions

question 44

Multiple Choice

Match these approaches to marketing with their descriptions.
-Customer relations management (CRM) and direct marketing including the use of communications technologies, such as social media.

• A) New marketing approaches
• B) Mainstream marketing approaches

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Definitions:

Intention

An individual's planned course of action or objective.

Duty Ethics

A branch of ethics focused on the duties or moral obligations individuals have towards others, emphasizing the rightness of actions over their consequences.

Rightness

The quality or state of being morally correct, just, or honorable.

Action

The process or state of acting or doing something towards achieving a goal.