Replace the Missing Words in the Following Definition of Relationship

question 51

Short Answer

Replace the missing words in the following definition of relationship marketing.
Relationship marketing is defined as 'proactively ______, ______ and ______ committed, interactive and ______ exchanges with ______ customers (partners) over time' (Harker 1999).

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Definitions:

Case Advocacy

Representing and supporting an individual or group to address and resolve issues faced within systems, ensuring their rights and needs are met.

Apartment Tenants

Individuals who lease or rent living spaces within an apartment complex or building from a landlord or property manager.

Infestation

The presence of large numbers of pest organisms in a particular area or on a host, often causing damage or disease.

Rights

Entitlements or freedoms that individuals are guaranteed by law, society, or moral principles.