The Macro-Environment Is Also Referred to as the _______________ Environment

question 17

Short Answer

The macro-environment is also referred to as the _______________ environment.

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Definitions:

Store's Image

A concept that describes the perception of a retail space by consumers, including aspects such as layout, product quality, and overall shopping experience.

Functional Qualities

Relate to the practical and utilitarian aspects of a product or service that fulfill specific needs or tasks for the consumer.

Sociological Qualities

Attributes of a society or social group, such as its norms, values, behaviors, and demographic characteristics.

Antecedent Attributes

Features or characteristics that consumers consider before making a purchasing decision, often based on prior experience or inherent qualities of the product.