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One assumption that shaped the theories about attitudes was the idea that there is a distinction between a belief and an attitude, which is that
Differentiated Branding
A marketing strategy that involves creating a distinct image or identity for a product or service to set it apart from competitors.
Conditioned Stimulus
In classical conditioning, a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.
Masked Branding
is a marketing strategy where a product's brand is not directly associated with the product itself, making the brand element less obvious to consumers.
Brand Loyalty
A consumer's consistent preference for one brand over all others, often accompanied by a sense of attachment or trust towards the brand's products or services.
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