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If a treatment has a very small effect,what is a likely outcome for a hypothesis test evaluating the treatment?
Awareness
refers to the extent to which consumers are familiar with the qualities or image of a particular brand, product, or service, marking the initial step in the purchasing decision process.
Feedback
A response or reaction to a product, service, or process, used for improvement or assessment purposes.
IMC Efforts
Initiatives and activities focused on aligning and integrating all marketing communication tools, avenues, and sources within a company into a seamless program.
Sales Data
Information that pertains to the quantity of products sold and the revenue generated from these sales, often used to inform business decisions.
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