There Are Three Ways to Gather Information When Determining the Characteristics

question 18

Multiple Choice

There are three ways to gather information when determining the characteristics of your audience. They are

• A) examination, discussion, and opinion-poll.
• B) observation, interviews, and surveys.
• C) spying, intrusive questioning, and eavesdropping.
• D) observation, intrusive questioning, and examination.

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Definitions:

Cue Deflation Effect

When the extinction of a response to one cue leads to an increased reaction to the other conditioned stimulus

Salient Conditioned Stimulus

A stimulus that stands out and is easily noticeable making it more likely to be associated with an unconditioned stimulus in the process of learning.

Extinction

In psychology, the gradual decrease and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with an unconditioned stimulus.

Rescorla-Wagner Model

A psychological theory describing how new learning can interfere with or enhance existing conditioned associations through a process of expectation.