Where Do the Bulk of Speech Topics Come From? List

question 1

Essay

Where do the bulk of speech topics come from? List the areas and provide five appropriate informative speech topics for each.

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Definitions:

Buying Center

A group of individuals within an organization who are involved in the decision-making process for purchasing goods or services.

Influencer

An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

Communications Budget

The allocation of funds dedicated to all forms of communication by an organization, including advertising, public relations, social media, and more, designed to promote the organization's products or services.

Competitive-Parity Method

A budgeting technique in marketing where a company matches its advertising spending to that of its competitors to prevent loss of market share.