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To a great extent, consumers continue to demand locally differentiated products reflecting substantial divergence in standards, tastes, and perceived needs, except across countries within a regional bloc like the European Union that purports to be integrated and one large market.
Wish-Fulfillment Theory
The wish-fulfillment theory, proposed by Sigmund Freud, suggests that dreams are manifestations of unconscious desires and needs.
Role-Playing Theory
A psychological perspective suggesting that individuals take on specific roles in various social contexts, which can influence their behavior and identity.
Barber and Spanos
Researchers known for their work in the field of hypnotism, particularly for studies that distinguish between traditional hypnotic induction and role-playing in hypnosis.
Age-Regression
A psychological phenomenon in which an individual reverts to a previous state of mental development or relives experiences from a past age or life stage.
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