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What Are the Possible Issues with the Nielsen Process for Measuring

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Essay

What are the possible issues with the Nielsen process for measuring ratings?
How would you improve the process?


Definitions:

Birthrate

The number of babies born each year for every 1000 members of the population.

Undercount

involves the failure to accurately count or record all instances or numbers in a given context, often referring to population counts in censuses.

Census

A count of the entire population of a country.

Habermas

A German sociologist and philosopher, known for his theory on the public sphere and communicative action.

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