According to Interactionist Theory, Firms Are Likely to Hold a Competitive

question 14

True/False

According to Interactionist Theory, firms are likely to hold a competitive advantage when they possess resources that are valuable, rare, and difficult to imitate.

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Definitions:

Crowd Sourcing

The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, typically from the online community, rather than from traditional employees or suppliers.

Brand Equity

The value and strength of a brand that determines its worth, based on the consumer’s perception, recognition, and loyalty.

Franchisers

Businesses that allow individuals or entities (franchisees) to operate a branch of their company, using the brand and business model, in exchange for fees or a share of the profits.