Martinson's Results and Conclusions Received Widespread Support Because Which of the Following

question 21

Multiple Choice

Martinson's results and conclusions received widespread support because which of the following:

• A) there was little research available aside from Martinson's work
• B) the results provided overwhelming support
• C) given the prevailing social context people were ready to hear what they already "knew to be true"
• D) the high quality study ensured that the results were true

---

Definitions:

Yield Management Pricing

A pricing strategy that involves adjusting prices based on demand to maximize revenue.

Demand-Backward Pricing

A pricing strategy where the starting point is the consumer's desired price, and costs are worked backward to determine if a product can be profitably produced.

Target Pricing

A pricing method in which the selling price of a product is calculated to produce a particular return on investment for a specific volume of production.

Bundle Pricing

A marketing strategy where multiple products or services are packaged together and sold at a single price, often for a discount.