The Interactions People Have with Brands Before, During, and After

question 10

Multiple Choice

The interactions people have with brands before, during, and after purchase is known as ______.

• A) touchpoints
• B) customer journey mapping
• C) decision triggers
• D) formative attitudes

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Definitions:

Demand

The quantity of a good or service that consumers are willing and able to purchase at a given price over a certain period of time.

Equilibrium Price

The price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, resulting in a stable market situation.

Blu-ray Players

Electronic devices designed to play Blu-ray discs, which are capable of storing high-definition video and data.

Demand

The desire to own something and the ability to pay for it at a specific price.