Why Do Companies Engage in the Research Activity of Customer

question 14

Multiple Choice

Why do companies engage in the research activity of customer journey mapping?

• A) to increase their market share by targeting specific customers
• B) to influence buyer behaviour
• C) to capture details of the consumer decision-making process
• D) to identify the brands most purchased by consumers

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Definitions:

Biological Father

The male parent from whom a child inherits genetically.

Dispositional Contempt Scale

A psychological tool used to measure an individual's tendency to feel contempt.

Sociosexuality

An individual's preferences, behaviors, and attitudes towards sexual relationships and activities outside of committed relationships.

Mate Value

An individual's attractiveness as a partner in a mate-selection context, often based on qualities such as physical attractiveness, social status, and personal resources.