Creating a Positioning Map Requires Which Three Steps

question 5

Multiple Choice

Creating a positioning map requires which three steps?

• A) define the market, choose the two dimensions, and plot the positions of each brand
• B) define the market, choose the four quadrants, and plot the positions of each competing brand
• C) define the market, choose the two dimensions, and plot the positions of each competing brand
• D) define the market, choose the four quadrants, and plot the positions of each brand

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Definitions:

Purchases of Real Assets

The acquisition of physical or tangible assets such as real estate, equipment, or commodities.

Financial Account

A component of the balance of payments that records transactions that cause a change in ownership of financial assets and liabilities between residents and non-residents.

Balance Surplus

The amount by which income exceeds expenditures in a budget, or the excess of receipts over payments in an account.

Balance Deficit

A financial situation where expenditures exceed revenue over a specific period, often used in the context of government budgets.