The Target Market Relative Attractiveness of Segments Can Be Assessed

question 4

Multiple Choice

The target market relative attractiveness of segments can be assessed using all of the following characteristics EXCEPT ______.

• A) inaccessible
• B) substantial
• C) durable
• D) actionable

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Definitions:

Fixed Costs

Costs that do not vary with the level of production or sales over a certain range and within a certain period.

Cost Structure

The composition of expenses a business incurs in the process of creating a product or service, including fixed, variable, and semi-variable costs.

Sales Volume

The total quantity of goods or services sold by a company during a specific period.

Operating Leverage

A measure of how revenue growth translates into growth in operating income, indicating the level of fixed versus variable costs in a company's operating structure.