Creating a Positioning Map Requires Which Three Steps

question 5

Multiple Choice

Creating a positioning map requires which three steps?

• A) define the market, choose the two dimensions, and plot the positions of each brand
• B) define the market, choose the four quadrants, and plot the positions of each competing brand
• C) define the market, choose the two dimensions, and plot the positions of each competing brand
• D) define the market, choose the four quadrants, and plot the positions of each brand

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Definitions:

Sales Territories

Defined geographic areas or customer groups for which individual sales representatives or sales teams are responsible.

Geographic Location

The specific physical location of a place on the Earth's surface.

Functional Groupings

The organization of objects, individuals, or data based on their characteristics or roles to achieve efficiency or categorization.

Business Activities

Operations, tasks, and work performed by a company to generate profits, including production, sales, and distribution among others.