All of the Following Are Objectives Marketers Pursue EXCEPT ______

question 7

Multiple Choice

All of the following are objectives marketers pursue EXCEPT ______.

• A) improve brand or product awareness
• B) expand perceived customer value
• C) generate sales leads
• D) improve search engine rankings

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Definitions:

Nonexcludable

A characteristic of a good where it is impossible, or highly costly, to prevent someone from using the good once it has been provided.

Marginal Private Benefits

The additional benefit received by consumers from consuming one more unit of a good or service.

Marginal Social Cost

The total cost to society of producing one additional unit of a good or service.

Public Good

A product or service that is available for all to consume, regardless of who pays and who doesn't, characterized by non-excludability and non-rivalry.