Which of the Following Is Not One of the 3Cs

question 2

Multiple Choice

Which of the following is not one of the 3Cs in the comprehensive brand identity system?

• A) consumer characteristics
• B) company context
• C) consumer confidence
• D) competitive rivalry

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Definitions:

Profit Margin

A financial metric indicating the percentage of revenue that exceeds the cost of goods sold, showing the profitability of a company.

Capital Intensity Ratio

A measure of how much capital is used in production compared to other factors like labor; high ratios suggest a reliance on physical assets and machinery.

Capacity

refers to the maximum level of output that a company can sustain to produce goods or services under normal working conditions.

Retention Ratio

This metric indicates the percentage of net income a firm retains to reinvest in its business rather than distributing to shareholders as dividends.