Which of the Following Is Not a Component of Customer

question 13

Multiple Choice

Which of the following is not a component of customer equity?

• A) brand equity
• B) offer equity
• C) attribute-based equity
• D) relationship equity

---

Definitions:

Three-Way Overhead Variance

This is a method used in cost accounting to analyze the differences between actual overhead costs and budgeted overhead costs, broken down into spending, efficiency, and volume variances.

Overhead Spending Variance

The difference between the actual overhead incurred and the overhead costs that were expected or budgeted.

Variable Overhead Efficiency

The measurement of how effectively a company uses its variable overhead resources in the production process.

Product Costing

The process of determining the total cost associated with producing a product, including direct labor, materials, and overhead.