The Goal of an MVMS Is to Generate ______

question 15

Multiple Choice

The goal of an MVMS is to generate ______.

• A) performance goals
• B) marketing strategies
• C) relevant marketing decisions
• D) marketing intelligence

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Definitions:

Ethical Decision-making

Assessing and picking options in a process that adheres to principles of morality.

Marketing Mix

A set of controllable marketing tools (Product, Price, Place, Promotion) that a company uses to produce a desired response in the target market.

Internet-based Applications

Software programs that run on the Internet rather than being downloaded and installed on a single device.

User-generated Content

Content created and shared by consumers or users of a platform or service, rather than by the platform or brand itself.