In a Written Sales Proposal, Immediately Following the Executive Summary

question 14

Short Answer

In a written sales proposal, immediately following the executive summary is a description of the customer's _________________and proposed solution(s).

Discriminate between different stakeholders and their roles within corporate social responsibility.

Explain the concept and importance of ethical values in managerial decision-making.

Understand various ethical views (utilitarian, individualism, justice) and their application in business scenarios.

Differentiate between instrumental and terminal values and their relevance to business ethics.

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Definitions:

Discrimination

Unfair or prejudicial treatment of individuals based on characteristics such as race, gender, age, or sexual orientation.

Canadian Human Rights Commission

An organization that was created by the Canadian Human Rights Act and is separate and independent from the Government of Canada and the Canadian Human Rights Tribunal.

Complaints

Expressions of dissatisfaction or distress regarding a service, product, or situation, often made formally to the responsible parties with the intent of seeking a resolution.

Low Incomes

Referring to individuals or households that earn less than the median income level, often leading to financial stress and limited access to resources.