The Salesperson Initiates Trial Commitments

question 9

True/False

The salesperson initiates trial commitments.

---

Definitions:

Lanham Act

United States federal legislation that governs trademarks, service marks, and unfair competition.

Trademarks

Legal designations or symbols used to distinguish the goods or services of one enterprise from those of others, offering legal protection.

Consumer-Brand Connection

The relationship and emotional bond that develops between a consumer and a brand, influencing loyalty and purchase decisions.

Brand Equity Pyramid

A model describing the value of a brand based on consumer attitudes, associations, perceptions, and loyalty.