Dana Is Looking for a Software Application That Will Allow

question 140

Multiple Choice

Dana is looking for a software application that will allow her sales organization to collect, manage, and utilize information about its customers in an effort to improve customer relationships and sales productivity. Dana should be looking for a _____________________ application.

• A) Sales Force Automation (SFA)
• B) Sales Productivity Enhancement (SPE)
• C) Customer Relationship Management (CRM)
• D) Consumer Relationship Management (CRM)
• E) Real-Time Sales Performance Management (RTSPM)

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Definitions:

Preconscious

Pertains to the part of the mind containing information that is not currently in consciousness but can be readily brought into consciousness.

Unconscious

The part of the mind that contains desires, feelings, and memories that are not easily brought into conscious awareness.

Psychological Conflicts

Internal struggles arising from the opposition or simultaneous functioning of incompatible drives, desires, or impulses within the individual.

Disorders

Conditions or diseases that disrupt normal bodily functioning, which can affect various areas such as psychology, neurology, or physical health.