Likeability and Compatibility Are Important Factors for Salespeople Attempting to Build

question 58

True/False

Likeability and compatibility are important factors for salespeople attempting to build relationships with key gatekeepers at their customers' companies.

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Definitions:

Attitudes

Relate to a person's feelings, thoughts, and predispositions toward a particular object, person, issue, or situation, influenced by their beliefs and experiences.

Automatic Attitudes

Very fast evaluative, “gut-level” responses that people don’t think a great deal about

Deliberate Attitudes

Reflective responses that people think more carefully about.

Racism

Prejudiced attitudes toward a particular race.