Tim Has Just Completed Setting the Sales Training Objectives

question 138

True/False

Tim has just completed setting the sales training objectives. He should now focus on evaluating sales training alternatives.

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Definitions:

Perceived Risk

The potential negative consequences that consumers believe they may face when purchasing a product or service.

Extensive Search

The thorough process of seeking information and evaluating multiple options before making a purchase decision, often undertaken for high-involvement products.

Need Recognition

The initial step in the consumer decision process that occurs when a consumer identifies a difference between their current state and a desired state.

Visible or Symbolic

Refers to methods of communication or expression where meanings are either directly observable or represented through symbols.