Which of the Following Promotional Tools Is Used to Add

question 53

Multiple Choice

Which of the following promotional tools is used to add value for customers by helping them to find ways to improve their bottom line?

• A) personal selling
• B) sales promotion
• C) direct marketing
• D) advertising

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Definitions:

Stamp Collection

A hobby involving the collection and study of postage stamps, often regarded as a form of historical and artistic interest.

Valued

Considered to hold importance, worth, or usefulness in a particular context.

Discount Rate

The rate applied in discounted cash flow analysis for the assessment of the current value of future expected cash flows.

Present Value

Today's valuation of a future money sum or sequence of cash payments, given a specific rate of return.