As Presented in the Textbook, Both the Sales and Marketing

question 63

Multiple Choice

As presented in the textbook, both the Sales and Marketing Executives International (SMEI) and Canadian Professional Sales Association (CPSA) publish a professional salesperson's code of ethics. Which statement best characterizes a salesperson's motivation for adhering to these codes?

• A) Failure to adhere to the code of ethics results in sanctions against the member and a significant financial penalty.
• B) Failure to adhere to the code of ethics results in legal action being taken against the member.
• C) Failure to adhere to the code of ethics results in losing membership in the organization and the right to use the respective sales professional designation.
• D) Failure to adhere to the code of ethics results in lost sales due to lack of trust and loss of reputation.

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Definitions:

Sample Mean

The average value of a sample set, calculated by adding all the observed values and dividing by the number of observations.

Historical Standard Deviation

A measure of the dispersion or variability of a set of data points from its historical mean, based on past data rather than predictions.

Random Sample

A subset of individuals chosen from a larger population in such a way that every individual has an equal chance of being selected.

News Narrative

A structured representation of news events and contexts, often highlighting the sequence and relationship of these events.