In His Sales Presentation, Frank Spoke at Length About the Higher

question 85

Multiple Choice

In his sales presentation, Frank spoke at length about the higher production capacity of his company's equipment in comparison to what the prospective buyer was currently using. Which tactic in identifying the needs gap was Frank attempting to use?

• A) raising the buyer's perception of the desired state
• B) lowering the buyer's perception of the desired state
• C) raising the buyer's perception of the actual state
• D) lowering the buyer's perception of the actual state

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Definitions:

Dopamine

A neurotransmitter involved in controlling the brain's reward and pleasure centers. It also plays a significant role in movement and emotional responses.

Reuptake

The process of a neurotransmitter being reabsorbed by a nerve ending after it has transmitted a neural impulse.

Synaptic Vesicles

Membrane-bound sacs in a neuron that store neurotransmitters, which are released into the synaptic cleft during neural communication.

Neurotransmitters

Chemical substances in the brain that transmit signals from one neuron to another and are essential for brain function and communication.