Which Step in the Selling Process Typically Corresponds to the Determination

question 68

Multiple Choice

Which step in the selling process typically corresponds to the determination of the characteristics of the item and the quality needed phase of the business buying process?

• A) initiating customer relationships
• B) developing customer relationships
• C) enhancing the customer relationship
• D) evaluating the customer relationship

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Definitions:

Consumer-Oriented Sales Promotions

Marketing strategies aimed at inducing consumers directly to purchase products through methods such as coupons, discounts, and contests.

Coupons

Vouchers or codes that offer a discount or deal, used as a promotional strategy to encourage consumers to try a product or service.

Premiums

Goods offered for free or at a low cost as an incentive to purchase a product or service.

Unaided Recall

A measure of memory in which participants reproduce information without explicit retrieval cues being presented.