At the End of the Sales Visit, Danica's Customer Said

question 69

Multiple Choice

At the end of the sales visit, Danica's customer said to her, "We need to raise our profile within the industry with respect to the quality of suppliers we choose to do business with." Which type of buyer needs was the customer expressing?

• A) knowledge
• B) functional
• C) social
• D) psychological

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Definitions:

State-Dependent Learning

The principle that information learned in a particular state of mind can more easily be recalled when in the same state.

Recall Tests

Memory tests in which participants are asked to remember and reproduce information without cues.

Judgments

The mental operation of assessing, forming opinions, or making decisions based on information, reasoning, and/or emotional responses.

Sincerity

The quality of being free from pretense, deceit, or hypocrisy in one's actions or words.