In Response to His Request for the Order, Alan's Customer

question 45

Multiple Choice

In response to his request for the order, Alan's customer said, "Switching our buying to your company will make my job easier with less worrying about quality and delivery issues." Which type of buyer needs was the customer expressing?

• A) situational
• B) functional
• C) social
• D) psychological

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Definitions:

Sales Presentation

A sales presentation is a pitch or demonstration aimed at persuading an audience to purchase a product or service.

Financing Challenges

Difficulties or obstacles encountered in obtaining funds or capital to launch or expand a business.

Delivery Schedule

A detailed plan specifying the timing and sequence for the distribution or arrival of goods and services.

Stimulus-response Model

A concept in psychology and marketing that describes how individuals respond to stimuli (external inputs) with predetermined reactions, useful in understanding consumer behavior.