Which Type of Buyer Needs Would a Buyer Requesting a Sales

question 113

Multiple Choice

Which type of buyer needs would a buyer requesting a sales presentation on a new product because she wanted to learn more about the new technology embedded in the product be addressing?

• A) knowledge needs
• B) functional needs
• C) social needs
• D) psychological needs

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Definitions:

Legal Sanctions

Penalties or coercive actions that can be imposed by a legal authority in response to noncompliance with laws or regulations.

Morals

Principles or habits with respect to right or wrong conduct, guiding an individual's behavior in society.

Beyond a Reasonable Doubt

The highest standard of proof required in criminal trials to ensure the defendant's guilt is proven to such a certainty that there is no plausible reason to believe otherwise.

Preponderance of Evidence

The standard of proof in most civil cases, requiring more convincing evidence than the opposing side to win the case.