Which Statement Best Characterizes the Difference Between Consumer Buyer Needs

question 40

Multiple Choice

Which statement best characterizes the difference between consumer buyer needs and business buyer needs?

• A) Consumer buyer needs are primarily situational in nature and, unlike business buyer needs, cannot be predicted with any degree of accuracy.
• B) While both consumer and business buyers are influenced by the same needs, the business buyer must also satisfy the needs and requirements of the organization.
• C) Business buyer needs are primarily functional in nature and therefore simpler to understand than consumer buyer needs.
• D) Psychological needs rarely influence business buyers while consumers focus primarily on them.

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Definitions:

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The amount of sleep considered most beneficial for an individual's health and well-being, typically regarded as around 7-9 hours for adults.

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Biomolecules essential for all known forms of life, including DNA and RNA, which store and transmit genetic information.

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The arrangement or organization of parts to form an object, system, or concept.