What Is a Postpurchase Evaluation Process That Business Buyers Use

question 24

Multiple Choice

What is a postpurchase evaluation process that business buyers use to evaluate a product purchase by using functional and psychological attributes?

• A) multiattribute model
• B) cognitive dissonance model
• C) two-factor model of evaluation
• D) Herzberg's two-factor theory

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Definitions:

Commission

Compensation or financial incentive for salespeople based on a fixed percentage of their sales.

Institutional Buyer

Organizations, such as companies, governments, or schools, that purchase goods or services in large quantities, often for internal use or resale.

Boston College

A private Jesuit research university located in Chestnut Hill, Massachusetts, known for its academic rigor and community engagement.

U.S. Marine Corps

A branch of the United States Armed Forces responsible for providing power projection, using the mobility of the United States Navy to rapidly deliver combined-arms task forces.